As a Belgian-based global leader in bakery, patisserie, and chocolate ingredients since 1919, Puratos is committed to sustainability, customer-centric innovation, and premium products. With a presence in 100+ countries, we empower artisans, manufacturers, and food service professionals, driving a positive impact on the food industry. We are looking for our next:
**Digital Strategist**
Location: Cartago, Costa Rica, reporting to the Marketing Director.
Your Mission
Integrates digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels.
Your main responsibilities and tasks:
- Create and implement integrated and cost-effective digital strategies.
- Research the latest digital tools and interactive trends.
- Optimize SEO.
- Drive value for the organization, by generating business results from digital assets.
- Analyze digital campaigns, customer and user data, generating reports.
- Engage with customers, sales teams, and leaders.
- Define and lead digital events.
- Create and implement strategies that make online transactions possible.
Competences we expect you to show:
- Team spirit and collaboration
- Curious and creative, flexibility
- Continuous improvement orientation
- Business acumen, results oriented
- Customer Focus
- Solid analytical skills, problem solver
- Digital and data change agent
Required Education and Professional Experience:
- University Degree in Marketing, Advertising, Communication or Business Administration
- English proficiency (fluent)
- Understanding of web analytics.
- Possess broad knowledge of best digital practices
- Web-savvy, fully skilled in Google Analytics, Social Platforms as Facebook, Instagram and LinkedIn
- Expertise on digital world, e-Commerce business
- Solid experience in a fast-paced industry
- Outstanding abilities in planning, strategy, and communication.