Job Description Position Summary The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American Bosch and Dremel digital properties.
The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and marketing technology platforms to ensure data accuracy, enhance performance, and support business goals.
General Job Responsibilities Work closely with marketing, analytics, and development teams to define tagging requirements for new initiatives.
Create and maintain tags using Tag Management Systems (e.g., Google Tag Manager, Tealium).
Implement, test, and optimize tags across web and mobile properties.
Audit and validate tags for accuracy and data quality.
Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of data Ensure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactions Document and communicate tag setups, changes, and best practices to stakeholders.
Maintain consent management dialog to ensure compliance with local data protection laws.
Qualifications Bachelor degree in Marketing, Communications or Computer Science fields Skills/technical degree in marketing/digital is a plus Online marketing, web analytics, developer experience One to five (1-5) years of experience in an analytics role Hands-on experience with tag management systems like Tealium or Google Tag Manager Proficiency in JavaScript, HTML, and CSS for troubleshooting and implementing tags.
Experience working with web analytics platforms (Google Analytics, Adobe Analytics).
Familiarity with digital marketing concepts including UTM parameters, cookies, pixels, and conversion tracking.
Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).
Experience with A/B testing and personalization platforms (e.g., Optimizely).
Strong project management and prioritization skills Ability to drive consistently high-quality work under tight timeframes Ability to effectively communicate results in a concise manner Software: Google Analytics / Power BI / Tealium / Structured Query Language / Fluency in English (90%) Additional Information Bosch Service Solutions Costa Rica (@boschcostarica) • Instagram photos and videos
