The Smartsheet Marketing team is seeking a Sr. Content Writer to join our Brand Studio team. This role will be focused on writing content that supports our organic search content program to help drive traffic to our website. You understand that top-funnel content helps build awareness and grab attention of those searching for answers, and are ready to produce content that helps achieve business goals.
In this role, you will write stellar, SEO-focused content that helps drive traffic to the Smartsheet website. You will partner closely with both our content strategy team and our SEO specialists to identify areas of opportunity where we can create, publish, and optimize SEO content.
You live and breathe content and have experience writing both long
- and short-form articles that peak interest, answer questions, and, ultimately, drive traffic. You have a strong attention to detail, are collaborative, are versatile in your approach, and know how to get things done.
You will report to the Manager, Content Strategy and can be based remotely.
**You will**:
- Deeply understand SEO strategy and best practices, and constantly be on the lookout for new opportunities for SEO optimization and advancements
- Develop and write quality long-form content for our SEO program
- Write and update SEO content (both strategic and template posts) on a regular basis
- Execute on SEO content based on direction, collaboration with, strategy from content strategist and SEO consultant to ensure we're putting the best content in market that generates traffic, encourages engagement, and drives awareness
- Produce written content on behalf of the Smartsheet brand that is consistent with our brand voice, style, and messaging framework. Weave in words and phrases that make your stories discoverable through search engines. Delve into the complex but boil it down to the salient points that everyone can understand.
- Learn and understand all processes related to our SEO program and be able to assist when needed
- Optimize content on a regular basis to ensure it's up to changing SEO standards
- Develop and write demand generation assets, such as ebooks, checklists & infographics
- Build and edit user-friendly templates and other helpful user-focused material to ensure we're providing the best material and helpful content to readers
**You have**:
- Bachelor's degree in marketing, journalism, or related field
- Proficient in business writing and editing English content with 5 years minimum of hands-on experience
- Proactive mindset - ability to work with mínimal guidance, set and adjust priorities
- The ability to successfully partner with collaborators across design, development, product marketing, demand gen, and external vendors and agencies
- Agility to quickly adjust priorities and shift directions
- Team player - open to learning and helping with the team's current priorities
- Strong Excel skills
- Metrics/analysis/results oriented
**Perks & Benefits**:
- Fully paid Health & Life insurance for full-time employees and family members
- Monthly stipend to support your work and productivity
- 12 days paid Vacation + Flexible Time Away Program
- 20 weeks fully paid Maternity Leave
- 12 weeks fully paid Paternity/Adoption Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks including a counseling membership and your own personal Smartsheet account
- Teleworking options from any registered location in Costa Rica (role specific)
**Equal Opportunity Employer**:
Smartsheet is an Equal Opportunity Employer committed to encouraging an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status following applicable laws in the US, UK, Germany, Costa Rica and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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