About AllShore Talent AllShore Talent is a leading remote staffing company, offering top-tier professionals working 100% remote to businesses worldwide.
Specializing in IT and software development, design, administrative support, digital marketing, and more.
AllShore connects organizations with skilled talent to meet diverse business needs.
About The Client Our client is an innovative and dynamic company specializing in helping creative agencies excel in digital marketing strategies.
Based in Amsterdam, they are known for their focus on creating meaningful impact through unique performance marketing solutions.
Project Details: The project involves managing paid search campaigns across platforms like Google Ads and Microsoft Ads.
Responsibilities: Conduct research to identify relevant search terms for targeting campaigns effectively.
Write compelling and relevant ads, including text ads and responsive search ads.
Structure campaigns in Google Ads/Microsoft Ads, including campaigns, ad groups, and extensions.
Set and optimize bidding strategies (manual or automated) and budgets.
Run ad tests to determine the best-performing headlines, descriptions, and calls-to- action.
Improve ad relevance and landing pages to enhance quality scores.
Implement and monitor conversions using tools like Google Tag Manager.
Set up remarketing campaigns to re-engage previous website visitors.
Analyze daily or weekly metrics, including CTR, CPC, conversion rate, and ROAS.
Monitor campaign budgets and report on ROI and KPIs.
Requirements: 2+ years of experience with managing SEA campaigns.
Strong analytical skills and familiarity with performance metrics.
Proficiency in Google Ads, Microsoft Ads, and Google Tag Manager.
Detail-oriented with excellent written and verbal communication skills.
Experience with A/B testing and optimization techniques.
Advanced English.