Paid Media Specialist & Data Analyst

Now present on 5 continents, LCI Education Network has 23 post-secondary campuses and approximately 3000 employees who train more than 17,000 students worldwide each year. From one country to another, LCI Education emphasizes the harmonization of its programs which allow a greater flexibility, better control over the quality of its services and a deeper respect towards the various cultures encountered.

Under the supervision of the Digital Acquisition Manager, the Paid Media Specialist & Data Analyst will create digital advertising campaigns (Google Ads, Facebook Ads, etc.), in Spanish and in English, collect advertising and navigation data and set up marketing analysis reports. In their role as analyst, they will develop tools, such as reports and dashboards to track key performance indicators.

SPECIAL REQUIREMENTS

Diploma in digital marketing or any other program considered relevant and a minimum of 2 years' experience in a similar role Excellent communication skills in Spanish and English, both spoken and written Expert knowledge of Google Ads, Facebook Ads, Google Analytics and TikTok ads Google Ads, Google Analytics and/or Facebook Blueprint certification would be an asset Knowledge of Google Analytics 4 would be an asset Experience in data analysis Experience in creating dashboards in Power BI would be an asset Experience in using a tag manager