WHAT ARE WE LOOKING FOR?
Unilever Marketing team is constantly looking for new ways to connect with our consumers in our different channels and country's.
The purpose for this role is to come up with new fresh ideas and redesign traditional communication models.
You will be responsible for to lead the development and execution of the media strategy in the markets, delivering breakthrough innovation, maximize the Return on Media Investment and functional excellence.
The role includes involvement in the overall management of the media value chain with specific responsibility for media agency and media vendors.
Provide support of the development and deployment of effective brand communications that reach the right people whether using online or offline media, and focusing on brand objective such as awareness or performance.
This is only achieved by a close collaborative relationship with internal and external stakeholders all of whom are focused on achieving the targets set (Brand Engagement Architecture).
The role reports to the Regional Media Director and is a business partner for local Marketing and E-commerce Team in Central America.
Location : Based Central America
WHAT WILL YOU DO?
- Negotiations with media vendors to execute the media strategy at the most efficient and efficacy media costs.
- Lead the development and execution of the media vision and strategy within the market.
- Hands on to develop individual brand strategies (for top Brands) and communication plans, including setting KPIs, establishing priorities, setting the channel mix and recommending budget requirements.
- Develop and retain a high-performing media team which combines high skill levels, the desire to learn more and the curiosity to explore and develop ideas.
- Responsible to lead the Media Agency and ensure high levels of productivity and performance.
- Lead the annual budget setting process and strong involvement in discussions about budget priorities
WHAT YOU´LL NEED TO SUCCEED:
- Background with Media Partner or in media, marketing or digital agency.
- 8 years' experience in media, marketing or digital.
- Preferably with knowledge of the Guatemalan market.
- Strong digital experience required.
- Flunt speaking english.