At World Fuel Services, our employees are the key to our global success.
We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team.
Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued.
Our high-performance culture is what allows us to drive sustained growth.
Stronger together, we promote an environment where individuals can thrive.
**Responsibilities**:
- Conduct market, competitor, and product or service offer analysis to identify trends and opportunities that inform marketing strategy development.- Collect and analyze post-event data to assess the effectiveness of marketing initiatives and make recommendations for improvement.- Conduct campaign analysis to measure the impact of marketing campaigns on business objectives and adjust strategies as needed.- Work closely with the VP and Director of Marketing to develop marketing strategies that align with business goals and objectives.- Conduct surveys to gather customer feedback and insights that inform marketing strategy development.- Conduct competitive analysis to assess the competitive landscape and make recommendations for improving our market position.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.- 5+ years of experience in marketing strategy development, with a focus on market analysis, post-event and campaign data and analysis, offer development, surveys, and competitive analysis.- Strong analytical skills with the ability to collect and analyze data to inform marketing strategies.- Excellent written and verbal communication skills.- Ability to work independently and manage multiple projects simultaneously.- Ability to travel to tradeshows and customer visits as needed.- Need for flexibility due to global nature of role and different time zones that role will support.- Ability to demonstrate a strong sense of urgency and must be team player given the cross-department requirements.
Ability to work closely with the VP and Director of Marketing to develop marketing strategies that align with business goals and objectives.
This Marketing Strategist will play a key role in driving marketing strategy development that supports business objectives and drives success.
If you are an experienced marketing strategist who is passionate about using data to inform strategy development, we encourage you to apply