As a key member of our team which includes strategy, design and content you will be responsible for developing and delivering high-quality written content that resonates with our target audience, aligns with our brand voice, drives desired response and business outcomes. Your role will involve collaborating with cross-functional teams, brainstorming creative concepts, and producing engaging copy for various advertising channels.
The role will report to and work with the Creative Director to develop memorable and effective campaign ideas for all key sport betting seasons and events such as NFL Football season, March Madness, Kentucky Derby, UFC Events and Superbowl. The role may also include copy for our online Casino products
**Job responsibilities**:
- Creating engaging content that resonates with sports betting enthusiasts across the US.
- Develop and execute creative concepts that will captivate audiences, tell compelling stories and communicates key messages effectively.
- Edit and proofread your own work, ensuring high-quality, error-free and polished copy.
- Participate in brainstorming sessions, contributing fresh ideas and creative solutions.
- Work closely with compliance and legal to ensure all copy aligns with regulations.
**Job Skills and Qualifications**:
- Graduate in English, Journalism, Communications, Marketing or related field.
- 3-6 years of professional copywriting experience in a creative agency, marketing department, or similar setting.
- A broad understanding and interest of professional sports in the US.
- Proven experience writing effective and compelling copy targeting US culture and consumers.
- A portfolio showcasing a diverse range of writing samples that demonstrate creativity, versatility, and the ability to adapt to different tones and styles.
- Strong command of grammar and punctuation.
- Some proficiency in using project management systems such as Jira and basic knowledge of SEO principles.
- Strong time management skills with the ability to manage multiple projects and meet deadlines.
- Excellent English communication skills, both written and verbal.