Position Overview:
As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels. You must leverage people in our networked organization and influence key stakeholders to deliver results.
The CCL team is on a mission to "RaiseTheBar" when it comes to commercial leadership - welcome to the journey!
Your primary objective will be to drive sustainable, profitable growth for the Company and System whilst driving our strategic corporate objectives. You will be responsible to build best-in-class Commercial Plans across all Modern Trade sub-channels for LATAM OU.
Function Related Activities/Key Responsibilities:
- Design growth-oriented Channel Strategies that drive basket incidence and capture incremental SOV. Implement modern trade market plans focusing on improving shopper accessibility and affordability, strengthening customer relationships, and maximizing our products' incidence in shoppers' baskets.
- Understand the complexity of our channels, customers, bottlers, routes-to-market, in-store equipment, brand strategy, revenue growth strategy and put all of these together to develop strong commercial plans that can be executed in the market.
- Influence key stakeholders in CCL Hubs, Marketing, Franchise Operations and beyond to ensure the Commercial agenda is delivered in the market.
- Leverage a regional network (connect with Hubs/Franchise and share best practices) of commercial resources to support in the delivery of these plans.
- Leverage advanced analytics for opportunity identification and technology for the scalability of solutions to develop plans and influence stakeholders.
- Be a leader within and beyond the team; acting as an agent of change, building a collaborative and inclusive environment that puts people first.
Stakeholder Management
This is a director level role. This role will require senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners and is expected to navigate our internal network and lead with people to achieve great results. Stakeholders include but are not limited to:
- Franchise Leaders (General managers) and VPs
- Bottler Commercial and Marketing VPs and Director level leaders
- VP and Senior Director level stakeholders internally
- Our various local and regional Marketing, Franchise Operations, Commercial and Customer team members, with whom you will deliver work and align on plans
**Qualification & Requirements**:
- Minimum of 10 years of professional experience preferred in Operations, Commercial Strategy and Trade Marketing.
- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence.
- Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools.
- Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy.
- Mastery of Commercial Planning & Execution, Channel & Shopper Marketing, Category Management, and Advanced Analytics. (Nice to have: Segmentation & OBPPC experience).
**What We Can Offer**:
- A chance to work with one of the world's most recognized brands and contribute significantly to its future chapter.
- Spotlight to world-class commercial leaders that will provide learning opportunities and exposure.
- An inspired culture that supports innovation and taking risks.
- Join us and contribute to defining the _next chapter of our_ highest growth_ channel_.
- The opportunity to **work with 39 Markets in LATAM **and cross fertilize the best practices and business acumen to create best in class plans in an OU level.
**Skills**
Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Sales; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation