Digital Marketing Lead, Analytics And Reporting - 2024-025

Job Description Build relationships with a variety of internal stakeholders to understand business challenges and leverage data and insights to fuel marketing planning, deliver competitive analyses, enhance media decisions, improve web user experience, and deploy best practices across the West.
Work collaboratively with agency resources to guide priority workstreams in alignment with the strategic needs of the businesses supported.
Analyze and manipulate large structured and unstructured data sets to derive actionable insights in support of businesses and functions to help shape effective strategies to achieve business outcomes.
Identifies and resolves data quality issues and works to ensure processes are followed to maintain data integrity across digital experiences and in paid media.
Creates, enhances, and drives adoption of reporting dashboards by providing consultation and training for end users, as well as developing presentations and reports for senior management on key marketing analytics.
Lead the cross-channel campaign measurement program to assess the impact on brand health and reputation KPIs.
Establish methodologies, processes, and internal/external partnerships for measuring and optimizing Media ROI (or ROAS).
Requirements Bachelor's degree and/or 5-7 years of experience in measurement, reporting and/or analytics Level C1 English proficiency.
Passion for transforming data from multiple disparate sources into relevant and actionable insights.
Experience working with Adobe Analytics, Adobe Target, Google Analytics, Looker Studio, Tableau and Meta analytics.
Solid understanding of digital media and key website marketing KPIs.
Strong communication skills – verbal, written and listening – and ability to communicate outcomes, key findings, and recommendations for projects, campaigns, and enhancements to key stakeholders and senior management.
Strong interpersonal skills, a team player and ability to work successfully with a wide range of stakeholders.