Company Description
PGD is a Publics Groupe's production hub, Publicis is one of the largest communications groups in the world with over 80,0000 collaborators in over 100 countries.
In PGD, we believe in the Power of One, for that, we create an environment and a culture that allows high performing teams innovate and develop great experiences to our clients.
We are looking for highly talented and enthusiastic professionals that are passionate about Design, Digital Marketing, Code Quality, Continuous Delivery and Continuous Improvement.
**Job Description**:
As a Senior Associate on the Data Instrumentation team you will play a strategic and technical role requiring analytics and development knowledge and skills.
You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management deployment services for a book of business.
Focus primarily in four key areas:
**Analytics** - Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements.
Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets.
**Tag Management Solutions** - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance.
**Testing and Optimization** - Implementation of testing and optimization tools with integration across marketing and data platforms to ensure sound testing, targeting, and personalization strategies
**Data Management Platforms** - Implementation of DMPs ensuring taxonomies, tags, and leverage integrations to support data analytics, insights and channel level targeting.
This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.
Exceptional written and verbal communication skills within the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc).
This person should:
- Possess an in-depth knowledge of a client's website architecture, online business model & marketing strategy.
- Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
- Provide best practices consulting services to clients in solving their web analytics and site optimization platform strategy and technical needs by designing technical site and data collection strategies
- Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes for marketing data collection
- Stay current with the latest developments in Data Instrumentation (Analytics, Tag Management, Testing, Optimization and Data Management) and techniques to help our team stay on the cutting edge of marketing analytics.
- Develop and present solutions and recommendations utilizing industry standard and Razorfish best practices.
**Qualifications**:
**Required Skills**:
- Google Analytics, specifically GA360 and/or GA4
- JavaScript, jQuery, CSS and HTML skills, and a high attention to detail
- Understanding of web analytics tool basics: tags, cookies, data attributes, data layer, variables.
- Possess an understanding of tag management systems: tags, triggers, rules, data attributes, variables and integrations.
- Strong attention to detail and QA abilities as it applies to data platforms implementation.
- Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
- The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
**Desired Skills**
- Work with internal team to continually streamline processes and find efficiencies in the day-to-day work processes done by the data platforms team.
- Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management platforms (DMP).
**Education**:
- Bachelor's degree (BA/BS) from a four (4) year, accredited college or university in Computer Science, Marketing, or a related field of study
- A minimum four (2) years of experience with data platform tools and methods to be used for website/ad campaign research, site testing and targeting, and/or display ad targeting
- A minimum two (2) year of experience using tag management systems
- An equivalent combination of education and experience may be considered.