Detalles de la oferta

Company Description

Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiência digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis.Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.

**Job Description**:
Responsible for the data strategy based on the business objectives of the client. - Building new metrics from existing data based on business objectives. - Develop & implements data collection, connection, enrichment & activation strategies that will ensure the accomplishment of the client's business objectives. - Generates data driven analysis and evolution plan to ensure the digital strategy and media buying evolves with client's growth. - Guides data capture strategy integration of the audiences in DMP / CDP / Google Analytics or additional sources (1st, 2nd, and 3rd data party) with the digital media strategy - Generates actionable insights from business outcomes, web & app analytics to improve digital media spend and optimization. - In charge of data digital transformation roadmap for the client. - In charge of innovation & tech adoption roadmap for the client. - In charge of alignment with strategic partners to compliment the data media strategy based on business outcomes

**Qualifications**:

- Perform advanced data analysis that generate high-value insights - Deep knowledge of data management & connections to generate automated reporting and analysis - Profound knowledge in performance based digital marketing strategies - Profound knowledge in Machine Learning Tech, IA and cloud based solutions (GCP / AWS) - Ability to manage a project workflow with scope & deliverables according business need - Ability to identify & develop business opportunities that increase the digital knowledge and evolution of the client. - Consulting skills to guide and evolve strategic conversations with the client looking always for the best business outcome.

Additional Information

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Salario Nominal: A convenir

Fuente: Whatjobs_Ppc

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