Conversion Specialist, Ecommerce

Job Description:
Key Responsibilities:

- Develop, execute, and analyze split tests on landing pages and website elements to increase conversion rates.
- Design and optimize landing pages and ensure a seamless user experience.
- Utilize tools like VWO, Google Tag Manager, and Google Analytics 4 to implement testing strategies and generate insightful reports.
- Collaborate with the marketing team to develop and optimize high-converting banners and ad copy.
- Evaluate and improve website content, focusing on direct sale copywriting principles to enhance engagement and conversions.

Qualifications:

- Proven experience in conversion optimization and e-commerce, with a strong portfolio showcasing successful projects.
- Proficiency in conversion optimization tools (e.g., VWO), Google Tag Manager, and Google Analytics 4.
- Excellent understanding of direct sales copywriting and the ability to craft and assess impactful marketing copy, hereunder using tools like ChatGPT.
- Deep understanding of channels like Google Ads and Meta.
- Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
- Creative thinker with a results-driven approach to problem-solving.

Monthly pay USD 1,700-2,000. This role is ideal for a professional who excels in a fast-paced, growth-oriented environment and is eager to drive our online coffee sales to new heights.

Pay: ¢700,000.00 - ¢1,000,000.00 per month

**Language**:

- English (preferred)