Some travelers stand at the water's edge, look out into the distance over the expansive ocean, and wonder**:"How far away is that point on the horizon? How long will it take for me to get there?"**
And then there are those of us who, upon gazing at a far-distant vista, ask instead**:"But what's beyond that point on the horizon? What's out there that I cannot see? That's where I really want to go."**
Today, we carry the spirit of the great explorers, We Go Bold, We Go Together, and Go for New. Polar Travel is Quark Expeditions, and all of us at Quark Expeditions are committed to creating and delivering life-changing experiences for our clients. We draw on our unparalleled polar expertise to profoundly transform people's sense of themselves — and of the world around them. **AND TO ALWAYS, ALWAYS GO BEYOND**.
**As CRM Specialist you will**:
- Work with and inspire a team and instill an appreciation of data-focused programs throughout the marketing team.
- Aid CRM Manager in creating strategy and delivering to efficiently acquire and convert new trade B2B prospects into customers within agreed budgets and parameters.
- Deliver high-quality marketing campaigns designed to retain our trade partners and increase their LTV.
- Work collaboratively across the Group to develop best-in-class trade programs.
- Help define a data collection and collation strategy from which customer programs are built.
- Create segmentation and define further programs to customize communications for lead generation, conversion, and repeats.
- Work with our acquisition experts to deliver a seamless journey from initial contact through to retention irrespective of channel.
- Deliver high-quality tactical marketing campaigns in line with agreed marketing strategies.
- Manage agency and partner relationships where necessary to deliver the best outcomes to Quark.
- Help design and fully manage A/B tests within the trade CRM communications.
- Collaborate across the business with sales and trade teams to ensure all journeys remain relevant.
- Keep current with new market trends and changes for e-commerce to ensure expertise, experience, and best practice is used at Quark Expeditions.
**What we are looking for**:
- Proven 3 years of experience in a B2B marketing environment, working with the travel trade as an asset.
- In-depth demonstrable knowledge of working with CRM strategies.
- Salesforce Cloud Experience - min two years.
- Demonstrable experience in building CRM strategies to deliver customer growth.
- Highly analytical and able to demonstrate where analysis has been used to drive outcomes.
- Able to manage budgets and optimize spend to deliver the best outcomes.
- An excellent eye for creative execution and the ability to understand and design a proposition.
- Experience writing creatives and working collaboratively with the design and copy group.
- Experience with designing and executing A/B tests within CRM communications.
- Highly flexible, positive, and resilient with the ability to be innovative and collaborate.
- Must have excellent attention to detail and the ability to effectively multi-task.
- Delivery to time, budget, and quality expectations, across multiple initiatives simultaneously.
- Excellent verbal and written communication skills.
- Must be able to work as and be part of a team.
- Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment.
**Employee Benefits**:
- Competitive salary
- Health Benefits
- Paid Time Off
If you are a passionate individual, we would love to hear from you!
We believe people are happier and perform best when they can be their true selves, and that diverse teams deliver better results. Together we will cultivate a diverse, equitable, and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias, building an inclusive culture, and embracing diversity in all its dimensions.
