**Why being part of Coca Cola Latin America?
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We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.
People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
There's a sense of pride that comes from building brands people love and being able to make a global impact for the world's most recognized brands.
At The Coca-Cola Company, we're looking for a Channel Strategy On-Premise Manager to lead the design and implementation of our on trade strategies.
**What You'll Do for Us**
- Responsible to lead On-Premise short and long-term strategy, gathering channel and shopper insights for opportunity mapping and commercial plans development.
- Lead the annual business plan process for On-Premise channel, aligning and ensuring consistency of plans across the OU and Bottlers.
- Design, test, learn and rollout with scale the new On-Premise channel with disruptive solutions, enabled by digital capabilities and more flexible RTM models to support channel recovery and resurgence (e.g.
Classicos Locales, Cloud Kitchen, Wabi food, Omni-combos, etc.).
Target key occasions in the channel.
- Partner with RGM to design and deploy market plans to increase Single Serve mix through a well-balanced OBPPC structure with affordable price and right package solutions.
- Partner with other areas to support CATMAN analysis and planogram design for cold drink equipment based on SKU velocity, in order to maximize our product turn and sales volume in the market.
- Track channel main indicators (e.g.
SS Mix, SOM, SO$, Price Compliance, Activation, etc.
), review business performance, and design impactful actions to improve it, when results are below targets.
Continuously share information, insights and knowledge with KO System, developing platforms to materialize those insights into actions.
- Leverages advanced analytics for opportunity identification and technology for solutions scalability.- Ensure the creation of promotions / commercial levers / 360 Plans to reinforce Traditional Channel mix vs other channels
- Lead channel DMI allocation and execution process across de OU.
**Qualifications and Requirements**- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, Influencer
- Proven System knowledge, including deep understanding of the complexities of the System such as bottler economics and system levers, processes and tools.
- Leadership skills and Marketplace knowledge.
- On-Premise channel is highly strategic for Coca-Cola System in LATAM in terms of revenue contribution (+1pp channel mix equals +435MM USD Revenue), its high number of customers (approx.
1.35MM customers), high Single Serve mix (53%), and its pivotal role for consumer ritual building.
- The role is responsible to lead commercial projects and initiatives for recovering and developing On-Premise channel and sub-channels (e.g.
Fondas, RSR´s, Manteles largos, etc).
Identify new commercial opportunities with high volume potential, high margin, or strategic relevance, develop plans to capture these opportunities, and translating them into Playbooks to support fast replication across the OU.
- To succeed, the role requires to conduct analyses to fully understand shopper and customer insights to develop the new On-Premise channel, as well as anticipate consumer and shopper trends and changes, and track channel performance to quickly react to competitor's movement.
- The role is also responsible to provide execution guidelines and influence the execution of the channel strategy through the OU's and Bottlers, in order to gain relevance at the point of sale, helping achieve LATAM Objectives.
- This role requires solid commercial planning, shopper marketing, and commercial execution experience, key to have solid understanding of both consumer and shopper behavior.
**What We Can Do for You**
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Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more!
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Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
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Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.
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Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
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Community of Belonging**:We're an organization that believes our ability to continually grow and build th