**What you'll do**:
Develop and submit for approval the key set of targets and the Marketing Plan Objectives of the assigned segment and their associated products (CPDI / Power Quality) through the development of a Segment Marketing and Strategic Plan in all the region (Central America + Caribe).
**Responsibilities**:
A.Determine the Product Basket mix of the segment products through continuous marketing surveys determining key trends, competitor's strengths and weaknesses, terms, conditions inventory etc. guiding and assisted by the Sales Group.
B. Act as responsible for submit get approval and publish the local Price List and discount schedule for the segment products.
C. Monitor and manage the segment product's inventory based on the figures of billing sales forecasts, market trends and financial availability and company policies, through the Purchase Department resources.
D. Responsible for the Segment's products promotion and advertising campaigns through trade shows, direct promotion, magazines advertising, technical articles, brochures, commercial catalogues, technical papers etc.
E. Achieve the ICS target for the Segment though price realization, right positioning of products and effective use of the assigned budget.
F. Be influential in the arbitration of warranties and products returns and performance
G. Submit and achieve the billing forecast of the segment's products though the design and development of marketing strategies.
H. Provide technical and commercial support to Sales and groups through the training sections.
I. Provide metrics and performance index, using state of the art tools within the Corporation standards.
J. Comply with the responsibilities of the position in relation with Safety and Health as well as with the other Improvement Management systems (Lean, EQSM, Mesh, etc.)
LI-MF1
**Qualifications**:
**Education level required**
- Bachelor's degree preferably in electrical, Electronics, Electromechanical & Industrial Maintenance Engineering required
- Master degree in Business Administration focused on Sales and Marketing is a plus
**Years and area of experience**
- Minimum of 5 years marketing experience focused on strategic planning and Product Management required. Knowledge of Codes and standards such as National Electrical Code, UL, NEMA & IEC Standards.
**Skills**:
**Technical knowledge**
- Advanced Knowledge of English language (Fully Bilingual)
- Advanced Knowledge of Computer Programs (mainly Excel, Word and Power Point). Power BI is a plus.
- Background and knowledge in Oracle, Cognos and other equivalent software packages a plus.
- Also desired: Special marketing tools. Productivity tools proficiency. Price realization tools. Financial background. Market Research.
**Soft skills**
- Strong communication skill in order to do technical and commercial presentation as well as being able to close an order. Scenario Management. Merchandising. Relations