**Job Description**:
Job Summary:
The Brand Communications Content Coordinator will be responsible for managing the brand, campaign, and ecommerce assets for Filtrete, 3M, Scotch and 3M brand portfolios, in partnership with brand communication team members and product marketers within the HEM (Home Environment Markets) and HABR (Home, Auto, Build and Repair) businesses within the Construction and Home Improvement Markets Division.
Primary Responsibilities include but are not limited to the following:
- Manage the complete content library of assets for the HEM (Home Environment Markets) and HABR (Home, Auto, Build and Repair) business, including the Filtrete, Scotch, 3M, and Bondo® brands.
- Serve as the content expert for the team: responsible for keeping the content asset library up to date, including notifying global team members of new assets/content, digital file management, archiving, managing asset metadata and keywords, and working with agencies to prepare and load files.
- Execute the launch of a new Global Asset Management Platform. Including migration of all existing assets to the new platform and creating a recommended hierarchy and organization system for all existing and future assets to be shared with marketing teams globally.
- Collaborate with ecommerce and product marketing teams to fill ecommerce content gaps and lead new content development and copy optimization as needed.
- Develop and manage a process for regular tracking and updating of ecommerce content across brand priorities to ensure the brands have best in class content across customers on an ongoing basis.
- Leverage internal and external best practices and lead A/B testing to optimize ecommerce assets.
- Manage external and internal agency partnerships to develop and produce content as needed and ensure strategic alignment and executional excellence.
- Responsible for assisting International, Marketing and Shopper Marketing Teams on how to access and download brand, campaign, and ecommerce assets.
- Asset Library Collection Clean-up & Management: Updating asset folders across brands for consistent hierarchy and organization.
Basic Qualifications:
- Bachelor's Degree or higher from an accredited university
- Minimum three years digital asset management experience.
- Minimum three years experience working with agencies.
Preferred Qualifications:
- Bachelor's degree, focus in Marketing or Communications.
- Strong interpersonal skills in working with direct and cross functional teams.
- Strong project management skills.
- Ecommerce content development and management experience.
Soft Skills:
- Excellent verbal and written communication
- Strong organization skills and ability to manage multiple tasks
- Ability to prioritize effectively
- Adaptability - manage and maintain process, but be flexible and adjust as needed
Core Hours:
Core business hours are 7:00am-4:00pm. Non-employee can structure their 8-hour workday around our core business hours with alignment from manager.
Working at 3M
3M is a global company which produces more than 55,000 products worldwide for home use, adhesives, abrasives, non-woven, fire protection, dental and orthodontics, electronic materials, medical and automotive care products.
The company's brands partners Scotch - Brite®, Scotch®, Post - it® and Command.
3M has operations in more than 70 countries with laboratories in 36 countries. With 30,000 million dollars in sales, its 90,000 employees connect with customers around the world.
Unleash your potential.
Our success depends on the energy of our employees and the high quality of their leadership. Most of all it depends on their continuous improvement.
Move forward.
From sales to manufacturing to marketing to engineering, if you're committed to expanding your knowledge and gaining leading-edge skills, this is the place to do it. Professional development at 3M includes excellent training, continuing educational support, mentorship from smart, experienced people and more.
Move up - or move in new directions.
You'll find a strong promote-from-within culture here; it's an important aspect of our emphasis on learning and professional growth. You may also move between business units or even, potentially, to different locations around the world. That's one of the many advantages of our diverse business model and global reach.
3M es un empleador que ofrece las mismas oportunidades. 3M no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
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