Assistant Manager, Marketing – Santa Ana, Costa Rica Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it's time to join Western Union as an Assistant Manager, Marketing.
Western Union powers your pursuit.
We're seeking a highly motivated and organized professional to join our growing Global Brand team.
In this role, you will support the execution of our brand and marketing strategies to ensure brand consistency across all touchpoints.
You will manage the Brand Center online platform to ensure that it runs smoothly and meets the needs of the marketers and designers that rely on this for guidelines, asset files, and campaign information.
Lastly, you will provide support and consultancy for marketers throughout the organization on adherence to brand standards.Role Responsibilities:Digital Asset ManagementOversee the organization and maintenance of our global DAM systemImplement asset tagging taxonomy to ensure efficient image and asset retrievalManage user access and permissions with the DAM portal and creative assetsAddress user inquiries and troubleshoot any issues related to the DAM platform maintenanceOngoing management of site content (assets, pages, public data) for brand relevanceDevelop user guidance and training for technical tool upgradesVendor Management & ReportingServe as the primary liaison with our external DAM vendor Monitor and report on DAM system usage to identify areas for improvementStay up to date on industry best practices related to digital asset managementPhotography Asset ManagementReview and update stock library for relevance and useAssist on sourcing new stock photos to align with brand needsServe as primary liaison with and account administrator of custom stock photography sites.Global Brand Budget ManagementSupport the budget management process for purchase orders and contractsContribute to budget tracking and reconciliations for global brand and creative suppliersBrand ReviewProvide brand review, based on detailed knowledge of brand design guidelines and principles Role Requirements: Bachelor's degree in Marketing, or related field.
5+ years of Digital Asset Management experience a bonus, but not required.
Proficient in budget management, and Microsoft office suite.
Basic understanding of creative campaign development and Adobe Creative Suite.
Strong communication skills, proactive self-starter; able to manage and collaborate within fast-paced heavily matrixed cross-functional organization, basic organizational and project management abilities.
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BenefitsYou will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few( ).
Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.Your Costa Rica- specific benefits include:Asociación SolidaristaIn house company doctor servicesTransportation services optionsReferral Program awardEmployee Resource Groups (ERG) and committees to volunteer withPan American Medical and Life insuranceCafeteria Discounts Western Union values in-person collaboration, learning, and ideation whenever possible.
We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals.
By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.Our Hybrid Work Model categorizes each role into one of three categories.
Western Union has determined the category of this role to be Hybrid.
This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location.
The expectation is to work from the office a minimum of three days a week.