**What your background should look like**:
**Competencies**:
- Values: Integrity, Accountability, Teamwork, Innovation**JOB DESCRIPTION**:Under general supervision, the Global Lead Generation Associate is responsible for validating, verifying and Enriching data held within TE Connectivity's Industrial Business Unit's CRM Systems.
The purpose of which is to increase the quantity and quality of Prospects, Leads, Contacts and Accounts thus enabling more efficient and effective Marketing and Sales Segmentation, Targeting, Engagement, Nurturing and Measurement.
**KEY TASKS/RESPONSIBILITIES OF THE JOB**:
**SMA**
- Oversee Sales & Marketing Automation processes (lead & opportunity management, cases, tasks)
- Reporting, including ensuring the accuracy of account ownership, C2S inactive users' data clean up, lead & opportunity management.
- Handle day-to-day SMA activities - lead routing, platforms troubleshooting
- Ensure event leads and MQLs follow-up - Icapture, Eloqua and C2S monitoring, report and reminders for the sales teams
- Support integrated marketing team for SMA requests - SMA code, tracking URLs
- Lead IS weekly meetings, office hours, reach out directly to sales
- Address user knowledge gaps with standard materials and training
- Collaborate with the Segment Prequalification team to ensure a cohesive relationship between Prequalification and the Global Sales organization.
**DATABASE**
- Database analysis, maintenance, cleaning
- Enhance our segmentation
- creation of micro segments, behavioral segmentation
- Enrich incomplete customer contact data to improve the following processes:
- Lead Scoring - missing profile information such as job title and management level
- Outreach - Missing Phone Number, LinkedIn URL, etc
- Segmentation - missing industry, changed employment, etc
**KEY TOOLS AND COMPETENCIES**:
- Eloqua
- Zoominfo
- Willingness to challenge the usual processes
- Hands-on experience working in C2S classic and lightning environments
- Verbal communication skills
- Team player that thrives in a collaborative and fast-paced environment